Atlanta Hawks: Season PASS Campaign
Put Some "Respeck" On It Season PASS Email and Social Campaign
The Atlanta Hawks contacted me to quickly put together a small email and social campaign, that could be expanded later, to promote their Season PASS product. The product allows fans to pay a relatively small amount to secure seats at every regular game of the season. The reason the cost is low is that the seats are random and the patron won't know where they're sitting till the day of the game. They needed something fun and informative, inside the supplied "Respeck" framework that included emails, Facebook and Twitter posts.